Google Analytics - Ashburn VA Traffic Spikes?

Google Analytics Ashburn VA Traffic Spikes

In Google Analytics, you may notice surges in traffic from Ashburn, Virginia at various times throughout the day. We happened to notice this while reviewing our active users in real-time in Google Analytics, then all of a sudden 50+ active victors came from Ashburn, Virginia each visiting a different page on our website. We decided to investigate.

We used the following Google Analytics report to investigate: Audience -> Geo -> Location -> All -> COUNTRY: United States -> Region: Virginia -> CITY: Ashburn and we ran the metric for the last month.

This is interesting…

Google analytics ashburn traffic bounce rate


We had 260 sessions with 100% bounce rate and 00:00 average session duration. Obviously, these visits were not real human visitors.

Finally, we drilled our Google Analytics report down to show Network ISP’s originating out of Ashburn and they all matched amazon technologies inc.

Google anayltics ashburn amazon technologies



There are many cases online saying this traffic is bot related, as Ashburn, VA is also home to one of the largest data centers in the world.

So, we’re going to create a filter to block this traffic from our Google Analytics reports altogether – since it is a lot of traffic given the time period we’ve seen it appear.

Create Google Analytics Filter to Block Ashburn VA Traffic

  1. In Google Analytics, go to Admin.
  1. Click All Filters.
  1. Click Add Filter.



Filter Type: Custom

Filter Field: City

Filter Pattern: Ashburn

  1. Apply your new filter to all your property views.
Google analytics ashburn traffic filter

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Sunday, 05 February 2023