Google recently updated the way it’s serving meta data descriptions in page searches. You might start to notice your home page or sub-pages not showing any meta descriptions – even though you see meta data in your page source.
This is due to your meta description being too short. You should always check Google Webmaster Tools (Search appearance -> HTML improvements) to see which pages on your site Google believes has too short meta descriptions. The bottom line: if your descriptions are too short, Google won’t serve the meta description in search results – and will include any other text leading after your meta data – which could look awful.
The best practice is to make your meta descriptions everywhere between 90-160 characters. At 160 characters, Google will “…” your meta data in search. Anything below 90, Google won’t serve your meta data at all.
Remember, Google doesn’t rely on meta descriptions and meta keywords as heavily these days for determining an articles search engine value. However, ensuring your meta data is properly filled out formatted will you save you time from needing to update old articles you have published.
Take the time NOW and update all your sites pages with necessary meta data descriptions!
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