This guide is intended to boost your Facebook Page presence and visibility. It is directed to generate an insurmountable referring traffic, assist in creating backlinks to your homepage, get you tons of likes, and increase your comment to post ratios. If you follow this guide and take away the strategies, we guarantee you will be pleased with results. Remember, Facebook is the leading cutting edge and original Social Media beast that was born on the Internet. You must learn to master it! You can only benefit!
Increasing your Facebook Shares
Stay consistent. Consistent means to post, at minimum 2 times a day. Your posts can be news from anywhere with a minimum of 2 posts being from your website a week. Try extremely hard to make those 2 posts unique each week.
Remember the right times for posting. 85% of mobile devices check their Facebook accounts in 15 minutes of waking up. That breaks down to this chart.
Posting early in the morning (4am for India reach, 8am for US reach) and later in the evening (9pm-10pm Universe reach) are your ideal times to post on Facebook.
Images capture our attention before text. It’s absolutely important you include an eye-catching image. Statistics prove that image posts are shared tremendously more than any other type of post on Facebook. Here is a list of free online photo editing tools to take advantage of to help you curate new images.
- PhotoScape allows you to fix and enhances photos of various formats.
- TinyPNG uses smart lossy compression to reduce the size of your png files. The effect is nearly invisible but makes a very large difference in file size.
- Clipping Magic instantly removes image backgrounds
Ensure “call-to-action” button is linkable
Facebook now uses a call-to-action button, which sits on top of your fan page. The CTA button allows you to quickly engage with a visitor on your page by watching a video, playing a game, linking to an external website, booking an event, contact us, using an app, send a message, or call now actions. Your call-to-action button is insightful as you dictate how to “first” interact with users on your page. You should change your call-to-action each week.
Spontaneity and Creativity
You can create a viral post if you are creative enough. Sponsoring a giveaway or contest engages new visitors. Remember to find credibility with giveaways by promoting a person that won (to prove you aren’t just “running” something). Set yourself apart from other businesses. It will be up to you how you decide to do this – and not be reading it here!
You can also create a sense of urgency to your visitors. Urgency words involve time, a deadline, or a limited supply of something. These types of posts are “quick reaction” and will convert quickly if tailored with good quality.
I love reading lists because they are short, simple, and convey tons of information in easy to read lines. Facebook posts containing lists convert quickly because of these reasons. Minimizing the least amount of work for a visitor (read quick text and show a cool picture) will always be your best bet too.
Facebook Ads are an outstanding way to further reach your audience and promote your business. You can leverage Facebook Ads to promote your own posts, website, our gain Facebook likes. There are thousands of articles online researching and detailing the pro’s and con’s; however here is the bottom line. If you are in a rush to build your Facebook reputation – Facebook paid reach will help. It
Ensure your Facebook Page is publicly searchable and make is public group. By making your group public, it will also be indexed by search engines. This allows for potential organic search to your page.
It is good practice to engage with your newest fans in the first weeks of your Fan Page. Latch onto your newest fans by messaging them and thanking them. Offer them incentives such as prizes or discounts for being the “50th like” or “top commenter”. Sponsor them on your website as well.
Facebook offers exceptional analytics features that help you to track valuable metrics including page views, wall posts and activity, discussions, and photo views.
Remember to customize your Facebook Page handle name. This is easily accomplished once you have met the terms and conditions of Facebook’s policy. You can customize your Facebook URL to be the same name of your business if available (i.e facebook.com/mybusinessname)!
Personally, I love inspirational quotes. Everyone has their “style” of inspirational quotes in terms of personal experiences. Once I read an inspirational quote, especially unexpectedly, it takes me away! I want to share it with everyone I know! You should try to find your inspirational quotes and share them on your page. This helps others identify with you! Share share share!
“Only you are the solution.” –Become The Solution
Sharing a personal story is always interesting. It invites honesty, creativity, and typically a challenge overcome.
- Explain to your audience what motivated you to start your business
- Challenges you faced and continue to face in your business and potential solutions
This guide will continually be updated and modified over the years. We hope you begin your Facebook journey like a warrior! Please, share your experience and journey by posting below – we want to hear from you! Thank you.