Today, there are dozens of startup online marketing tools. This is a list of the long standing tools that provide marketers the most value and that are the highest rated in online communities. These tools will give you professional competitive analysis of competing websites. Most tools mentioned here are free.
We hope this guide opens you to a new word of SEO tool value. The purpose is to highlight important free and paid software to help you in your SEO journey and beyond. Please comment and share with us what you find useful or don’t – we promise to recognize you!
Now, on to the tools!
Keyword planner helps you find keywords to advertise around. In essence, you will find keywords actively being searched and bided on by Google AdWords advertisers. It’s a great way to build campaign insights
Use this service to let search engines know your blog was updated up to the second. Some search engines include weblogs, newsgator, blogdigger, myyahoo, collecta, and more.
User Portent to figure out new topics to write about. Type in keywords on your mind and Portent does the work by curating content ideas for you to write about. Very easy and straightforward!
This tool allows you to track your websites keywords in Google, Yahoo, and Bing search engines. It can forecast traffic you may receive based on Internet tracking reports. Additionally, it will track your website for content and grammatical errors. Track all your backlinks with their advanced tools.
Find content being shared on topics across any domain. You enter your competitor’s domain to analyze most recent content being shared. You will be able to track new content with automated alerts. One of the most valuable tools is finding your competitor backlinks here. You just may be able to claim them your own!
A free page speed analysis diagnostic tool for any part of your website. This is typically used on your homepage – simply blug in your domain and get graded on all things optimization. GTMetrix also tells you where you should improve by providing exact files or methods to optimize on your website. Invaluable tool!
This FireFox toolbar adds powerful review functionality on all important aspect of website optimization. It quickly provides detailed optimization information on CSS, Images, Markup, and much more. If you primarily use FireFox to developer websites, this tool is a must.
Another free toolbar that can be added to Safari, Firefox, Chrome, and Opera. It quickly displays data on social media shares, keyword optimization, backlinks, and more. The tool also provides recommendations on what to do with improving optimization.
Want to know what a website looked like decades ago? There is a chance a snapshot was taken on that domain one point in time! Take a look at any domain and see what a website looked lie a few days or years ago. Very, very, cool tool!
See in real time what people are Googling. This tool will give you real-time searches at your fingertips to find out what’s hot and popular in Google searches. Essentially, you are keeping up-to-date with Google’s search market. This is absolutely critical when it comes to writing or blogging.
The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
Moz offer a variety of free marketing tools you can use for SEO exposure. Below are some free tools:
-MozBar: for social media metris
-Open Site Explorer: find backlinks and other link building opportunities
-My Business Listing: check all your local listings to ensure they are up to date
-Moz Content: find more of your target audiance
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